GS25 Unveils World's First 'AI-Created Highball'

ChatGPT-Based 'Asukup Lemon Sparkle Highball'
AI Designs Flavor, Alcohol Content, Recipe, and Design

On the 17th, a highball created by AI based on ChatGPT will be released.

GS25, a convenience store operated by GS Retail, announced on the 16th that it will introduce the 'Asukup Lemon Sparkle Highball,' created using AI in collaboration with the liquor manufacturer Buruguru, as its 12th differentiated highball product.

GS25 is introducing the 'Asukup Lemon Sparkle Highball' created by a model using AI.
[Photo by GS Retail].

The Asukup Highball is the world's first AI-planned highball liquor product, with the entire product planning process?including taste, alcohol content, recipe, design, product name, and price?developed through the chatbot service Asukup.

The company explained that the Asukup Highball was born after exchanging thousands of questions and answers with Asukup during the initial one-month development phase, such as "Tell me a delicious highball recipe," "How should the can design be?" and "What should the price range be?"

Asukup is a leading domestic chatbot launched by AI startup Upstage on the KakaoTalk channel in March, surpassing 1 million friends, and since the 5th, it has also been launched on the global mobile messenger Line in Japan and other countries.

The Asukup Highball features a refreshing lemon scent harmonized with the oak aroma of whiskey, emphasizing a rich body and a crisp finish. The can design applies alternating mint and yellow colors to visually express the product’s flavor, following Asukup’s recommendations. The alcohol content is 5.5%.

GS25 explained that the background for launching this product was the judgment that introducing an AI-created product in the highball category, mainly consumed by the 20s and 30s generation, would be effective. GS25 plans to consider applying AI technology to other differentiated products as well.

This content was produced with the assistance of AI translation services.