GS25 'Wine25+', 15,000 Units Sold in Just 5 Days of Event
Membership New Subscribers Increased 5.2 Times
From the 8th to the 12th
GS25's liquor smart order service 'Wine25+' announced on the 14th that it sold 15,000 bottles of wine within five days of its group purchase event.
From the 8th to the 12th, Wine25+ held a group purchase event under the slogan "Catching up with Local Wine Prices" for a total of 34 types of wine within 'Wassap (Wine Ssage Saneun Saramdeul)', the number one wine cafe on Naver. Wassap is a massive Naver cafe with over 204,000 members and is the top wine community.
The wine that recorded the highest sales amount during the event was Esca? Magnum 1.5ℓ. Released at a reasonable price similar to the standard 750ml size, it was the first to be completely sold out. The second highest in sales amount was Cono Sur 20 Barrels Pinot Noir, which sold over 1,200 bottles and ranked first in sales volume. Other wines with high sales amounts included Two Hands Angels' Share, Montgras Intriga Maxima, and Cideral 2-pack, in that order.
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The number of new Wine25+ membership sign-ups during the event period also surged to 5.2 times compared to the previous week.
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