As of Today New York operates a pop-up store at Galleria Department Store Gwanggyo until October

The clean beauty specialist brand ‘AS OF TODAY New York’ will operate an exclusive pop-up store on the first floor of Galleria Department Store (Gwanggyo) until October.

AS OF TODAY New York is a minimal-step clean beauty brand that aims to minimize skin stress while maximizing effectiveness. It pursues a positive, modern, and effective skincare routine.

AS OF TODAY New York’s products contain the premium ingredient R-Peptide. To this end, AS OF TODAY New York is collaborating with a global French ingredient company. R-Peptide activates skin cells through the delta opioid receptor, an essential component of the skin. Ingredient tests have confirmed its effectiveness in anti-aging, wrinkle improvement, skin texture enhancement, and moisturizing.

A brand representative stated, “We plan to use this Galleria Department Store pop-up as an opportunity to bring our brand’s values and philosophy closer to customers.”

Meanwhile, AS OF TODAY New York is headquartered in New York, USA, and sells its products both online and offline in the United States, Canada, the United Kingdom, and other countries. Since November last year, it has been officially introduced in Korea through The Skin & Co., Ltd.

Within just over a year since its launch, AS OF TODAY New York has been featured in world-renowned magazines such as Vogue British, Vanity Fair, London magazine, Harper’s Bazaar, and GQ Global. It was also selected as one of the Top 8 Indie Brands of the Year in 2022 by CEW (Cosmetic Executive Women), known as the Oscars of the U.S. beauty industry. Additionally, it was invited as a skincare brand to the 2023 New York Fashion Week, gaining significant popularity in the United States.

This content was produced with the assistance of AI translation services.