SAMG Entertainment, Tripling Sales in Children's Day Season with 'Catch! Tiniping' Leading the Way

SAMG Entertainment (CEO Kim Suhoon, hereinafter SAMG Entertainment) announced on the 11th that sales revenue from MD products, including toys, during this Children's Day season (May 1st to 7th) increased approximately threefold compared to the same period last year, led by the popular character ‘Catch! Tinyping’.

This year’s Children's Day season saw ‘Catch! Tinyping,’ Korea’s No. 1 intellectual property (IP), emerge as a trending character. The ‘Tinyping Random Box,’ which ranked first in toy sales (character products) on major online platforms and was sold through major marts, quickly sold out shortly after its launch, proving popular as a Children’s Day gift.

In particular, the 3rd Balloon Festival ‘Tinyping World,’ held at Starfield Hanam (April 25th to May 7th), attracted numerous family visitors. The Balloon Festival, decorated with large Tinyping balloons up to 7 meters tall, featured events such as a ‘Sing-Along’ where participants sang the theme song with Tinyping characters and commemorative photo sessions.

SAMG Entertainment explained that during the Balloon Festival, popular toys including the ‘Tinyping Lucky Box’ sold out completely, achieving MD sales results beyond expectations.

Additionally, the number of subscribers to SAMG Entertainment’s online platform, ‘Emotion Castle Platform,’ surpassed 20,000 during the Children’s Day season. This was the result of various subscription promotions, such as sticker giveaways, targeting customers who visited the Balloon Festival.

A representative from SAMG Entertainment said, “This Children’s Day was a ‘Catch! Tinyping’ craze that received great attention. Especially, following the Hanam branch, the Starfield Balloon Festival will be held sequentially at Goyang, Anseong, and Starfield City Myeongji branches, so we ask for your continued interest.”

This content was produced with the assistance of AI translation services.