CJ Wellcare Revamps Omega-3 Brand as 'Doctor Nutri'

Renewed to Enhance Absorption Rate and Intake Convenience
Launch of 'Aquacell Omega3' with Improved Absorption Rate

CJ Wellcare, a health functional food specialist company, announced on the 11th that it will change its omega-3 products from the ‘Return Up’ brand to the customized nutrition care brand ‘Dr. Nutri’ and also introduce new products. The purpose is to enhance absorption and ease of intake through rebranding, allowing consumers to effectively consume omega-3.

To address consumers who found it difficult to take omega-3 due to its characteristic fishy smell, CJ Wellcare reduced the capsule size to half of the previous product and applied an enteric-coated capsule that dissolves in the intestines to minimize the fishy odor. Additionally, the package design symbolically represents omega-3 and intuitively expresses the functionality of each product, improving consumer convenience.

Furthermore, a new technology that significantly increases omega-3 absorption was applied. ‘Dr. Nutri Aquacell Omega-3’ is made using the ‘Aquacell method,’ which finely breaks down omega-3 fatty acid particles into micro-particles to enhance absorption. It increases absorption by about six times compared to existing omega-3 products and can improve blood circulation, dry eyes, and blood triglyceride levels upon intake.

In addition, CJ Wellcare plans to target the omega-3 market, estimated to be worth about 380 billion KRW, with products tailored to consumer preferences, such as ‘Dr. Nutri r-TG Omega-3 Triple,’ which enhances absorption through an ‘r-TG’ formulation that removes saturated fatty acids and impurities, and ‘Plant-based r-TG Omega-3 Quattro,’ which has obtained vegan certification from raw materials to capsules.

This content was produced with the assistance of AI translation services.