SSG.com 'Gift Service'..."Luxury Gifts Increased"

Increase in products over 1 million won to 20%
Popular luxury beauty and pure gold items

SSG.com analyzed products sold over the past month from the 10th of last month to the 9th of this month and found a prominent trend of seeking high-quality products.

According to SSG.com on the 11th, the proportion of products priced over 1 million won in total sales increased from 14% last year to 20% this year. The share of luxury beauty products also expanded from 25% last year to 30%. Instead of traditionally popular health supplements, luxury beauty and pure gold items have emerged.

SSG.com Gift Service
Photo by SSG.com

The sales proportions were highest in the order of beauty, baby & children, digital electronics, and fashion. In beauty, luxury cosmetics accounted for 90% of the share, overwhelmingly high, and toys ranked high in baby & children. Some customers also gifted digital devices, pure gold bars, and pure gold carnations. Japanese travel package products, massage chairs, luxury bags, and scarves also attracted attention. Additionally, related to Family Month, wedding and housewarming products such as wash towers, refrigerators, and vacuum cleaners among large home appliances, as well as toasters and coffee machines among small home appliances, and gold rings for first birthday celebrations ranked high.

SSG.com plans to focus on targeting gift-giving demand reflecting these trends. In the gift specialty section, they will offer curated products through customized gift recommendations by keywords and price ranges such as luxury gifts, luxury beauty, and children.

This content was produced with the assistance of AI translation services.