Coway Water Purifier, 'Korea Industry Brand Power' No.1 for 25 Consecutive Years

Air Purifier No.1 for 21 Consecutive Years, Bidet No.1 for 21 Consecutive Years

Coway (CEO Seo Jang-won) announced on the 10th that it ranked first in the water purifier category for 25 consecutive years in the '2023 Korea Industry Brand Power (K-BPI)' survey conducted by the Korea Management Association Consulting.

The Korea Industry Brand Power (K-BPI) is an index that measures the influence and recognition of each brand by conducting consumer surveys on domestic products and services closely related to consumer life. Representative brands in each industry sector are selected through individual interviews and other methods with approximately 12,000 consumers nationwide.

Coway Icon Water Purifier

In this survey, Coway ranked first in the water purifier category for 25 consecutive years, first in the air purifier category for 21 consecutive years, and first in the bidet category for 21 consecutive years. Coway received excellent evaluations by introducing innovative products based on the industry's strongest service competitiveness and research and development (R&D) capabilities.

A Coway representative said, "As a result of focusing on strengthening technological capabilities to combine ultra-compact size, innovative performance, and sophisticated design, we have been recognized for high consumer satisfaction and brand value." He added, "We will continue to devote ourselves to developing products and services that enrich daily life and secure global life solution brand leadership."

This content was produced with the assistance of AI translation services.