Black Yak Kids Unveils Brand's Own Character 'Bulki'

'Yak' Motif Character 'BLKi'

Black Yak Kids announced on the 10th that they have unveiled their own brand character, ‘BLKi’.

‘BLKi’ is an intellectual property (IP) character developed by Black Yak Kids, embodying the brand’s direction of supporting the endless challenges of dreaming children.

Inspired by the black yak native to the Himalayan Mountains, ‘BLKi’ has superpowered horns and a backstory in which its original planet became uninhabitable due to climate change, leading it to accidentally crash-land in the Himalayas on Earth.

With an MBTI of ENFP and hobbies such as spaceship repair and observing Earth, BLKi’s worldview reflects the brand’s direction, featuring a curious and quirky personality. The character loves the beautiful nature of Earth and sometimes enjoys camping, carrying the motto of wishing for each day to be new and joyful.

Additionally, short-sleeve T-shirts and keyrings featuring BLKi have been released. These products are available for purchase at the official online mall and nationwide offline stores. Starting with this, Black Yak Kids plans to carry out various activities including product launches such as apparel, content creation, and marketing with ‘BLKi’. Detailed information about the character can be found on the official website.

A representative from Black Yak Kids said, “Starting with the sale of T-shirts and keyrings commemorating the unveiling of BLKi, we plan to expand the lineup of goods featuring BLKi,” adding, “We hope that BLKi, the brand’s first-ever original character, will bring joy to children.”

This content was produced with the assistance of AI translation services.