Diadora Opens Lotte World Mall Store... "Tennis-Themed Store"

.Brand and Tennis Connected Consumer Marketing Accelerates

Italian sports brand Diadora announced on the 10th that it has opened a new store on the 3rd floor of Lotte World Mall in Songpa-gu, Seoul.

The Lotte World Mall store is Diadora's first tennis concept store. It features performance products designed for tennis experts as well as tennis-inspired lifestyle wear.

Diadora Lotte World Mall Store
[Photo by Diadora]

The store is divided into the Core Zone and the Vibration Zone. The Core Zone reflects Diadora's authenticity, focusing on active and functional court look apparel, shoes, and bags. Customers can find a variety of expert-use products including the best-selling Grand Slam series, pleated skirts, tennis shoes, and racket bags.

The Vibration Zone consists of lifestyle wear and accessories that reinterpret court looks into sporty and stylish visuals such as t-shirts, sweatshirts, and anoraks for everyday wear. It also showcases casual items that align with Diadora's main theme for this year, "Tesleisure (Tennis + Athleisure)."

To celebrate the opening of the Lotte World Mall store, Diadora is offering brand logo socks to all customers who make a purchase, and depending on the purchase amount, customers can receive a one-time tennis lesson ticket (limited to the first 20 customers), shoe boxes, and tennis ball pouches. New members also receive an immediate 5% discount upon signing up.

In the first half of this year, Diadora plans to accelerate its tennis-related business by adding two more locations: a pop-up store at Times Square in Yeongdeungpo and a renewal of the Lotte Incheon Terminal store.

This content was produced with the assistance of AI translation services.