CU Launches 'Singsing Sangsaeng' B-Grade Vegetables... Ultra-Low Price Sale

30~40% Discount Compared to Similar Products

CU announced on the 10th that it will launch the ‘Singsing Sangsaeng’ brand, which sells vegetables that have low marketability and are difficult to distribute through regular channels.

Customers are purchasing fresh Ssingsingsangsaeng peeled garlic at CU.
[Photo by BGF Retail]

CU is partnering with Maninsan Nonghyup Agricultural Distribution Center to offer products such as paprika, peeled garlic, and potatoes. Singsing Sangsaeng products are sold at prices 30-40% lower than similar products. In the second phase this month, they plan to gradually expand to cucumbers, zucchini, and more.

Singsing Sangsaeng products reflect agricultural market prices in their selling prices every two weeks. When agricultural prices fall, prices are reduced accordingly, and when prices rise, the increase is kept to a minimum.

According to CU, vegetable sales increased by 78.3% in 2020 compared to the previous year, 23.6% in 2021, and 25.8% in 2022. From January to April this year, sales continued to grow steadily with a 28.3% increase compared to the same period last year.

A BGF Retail official said, “As the name Singsing Sangsaeng suggests, we expect to provide our agricultural products to customers at reasonable prices and greatly help farmers improve their income,” adding, “We will continue to make various efforts to reduce grocery prices and expand sales channels for farmers.”

This content was produced with the assistance of AI translation services.