Gmarket Sells 2.28 Million Items on First Day of Big Smile Day... "26 Items per Second"

Occurrence of Non-Face-to-Face Open Run Phenomenon

Gmarket and Auction's biggest shopping festival of the first half of the year, 'Big Smile Day,' is gaining great popularity from the very first day. In particular, a non-face-to-face open run phenomenon occurred as traffic surged immediately after the opening, causing queues to form.

Gmarket and Auction are holding the biggest shopping festival of the first half of the year, 'Big Smile Day,' until the 19th of this month.
[Photo by Gmarket]

According to Gmarket on the 9th, the transaction amount on the first day of the Big Smile Day event increased by 46% compared to last year's event. The cumulative sales volume reached 2.28 million units, which means 26 items were sold per second.

Digital devices and various home appliances are popular. The cumulative ranking number one is the Roborock S8 Pro Ultra robot vacuum cleaner, achieving total sales of 5.65 billion KRW. This record was set within just one hour of opening. On Gmarket, the Galaxy S23 Ultra 512GB (1.83 billion KRW) and the Ecovacs T10 Omni robot vacuum cleaner (1.48 billion KRW) followed, while on Auction, the LG Whisen 20L dehumidifier (420 million KRW) and Samsung Bespoke Wind-Free multi-type air conditioner (260 million KRW) came next.

Large-capacity daily necessities and processed foods such as Brown baby wet wipes, Aptamil formula, Super Daddy Summer diapers, and Dongwon tuna also saw high demand. Additionally, brand fashion transaction amounts increased by 40% compared to the previous year, and high-end luxury cosmetics and other beauty products sold like hotcakes.

A Gmarket official said, “This event includes triple discounts such as coupon discounts, card company discounts, and overlapping brand discounts, and with record-breaking products and price competitiveness, customers can expect unprecedented benefits every day.”

This content was produced with the assistance of AI translation services.