Convenience Store Content Popularity... CU's 'Convenience Store Ttukttaki' Surpasses 100 Million Views

Drama Depicting Convenience Store Operation by a Novice Owner in Their 20s
Average 6.5 Million Views per Episode, 100 Million Views in 4 Months

CU announced on the 9th that its YouTube content 'Convenience Store Ttukttaki' surpassed 100 million views earlier this month, following last year's 'Convenience Store Veteran.'

'Convenience Store Ttukttaki' is a 15-episode shorts drama depicting the eventful convenience store management story of a rookie store owner in their 20s during their first year in the convenience store business. It was aired on CU's official YouTube channel, CUTube, as well as Instagram and Playlist's YouTube channel, ShortPlay.

CU YouTube content 'Convenience Store Ttukttaki'
Photo by CU.

The content gained immense popularity, quickly rising to YouTube's trending shorts list upon release and accumulating 20 million views within ten days. It averaged 6.5 million views per episode, reaching 100 million views in about four months.

The content reaction index (PIS), which measures viewer engagement such as comments, likes, and recommendations, also surpassed 3.8 million. Riding on the popularity of 'Convenience Store Ttukttaki,' the predecessor 'Convenience Store Veteran' also experienced a resurgence, with cumulative views soaring to approximately 180 million.

CU attributed the popularity of these contents to their cheerful portrayal of various episodes occurring in convenience stores, the closest consumer channel in daily life, tailored to the MZ generation (Millennials + Generation Z) code, which sparked word-of-mouth on social networking services (SNS). 'Convenience Store Ttukttaki' resonated widely by reflecting the latest trend of increasing store owners in their 20s at CU. The proportion of 20-something new franchisees at CU has steadily risen from 7.4% in 2020 to 10.4% in 2021 and 16.2% in 2022.

CU and Playlist, co-producers of 'Convenience Store Veteran,' also won the Grand Prize in the online video category at the '2022 Korea Advertising Awards' last year.

Meanwhile, CU recently released video content collaborating with popular influencers such as 'Ririko's Social Life' and 'Gayo-i's Cooking Time,' and their effort to plan differentiated content was reflected in 'CU One-Act Plays,' which recorded 250,000 views within ten days.

This content was produced with the assistance of AI translation services.