'Influencer Who Earned 200 Million Won in Two Months'... Officially Selected as Show Host

SSG.com Virtual Human 'Waity' Sells Products Preferred by MZ Generation

SSG.com announced on the 9th that it has appointed YT as the official virtual influencer of SSG TV and will begin formal show host activities.

Photo by YT SNS

YT stands for Young Twenty, symbolizing eternal youth at twenty, and has been engaged in various activities, including being appointed as a youth ambassador for Seoul City. SSG TV provides shopping information with the latest trends and entertaining elements in various video content formats.

Virtual human YT is conducting a sales broadcast for the fabric softener brand Downy.
[Photo by SSG.com]

SSG.com conducted multiple test broadcasts using YT over the past two months and confirmed YT's potential as a show host. The SK-II content launched on March 6th generated sales of 200 million KRW, and the Swarovski video on March 13th recorded a cumulative 30,000 views.

An SSG.com official said, "We planned content with the concept of YT personally selecting various products that fit the lifestyle and sharing shopping experiences. We will continue to showcase products, services, and benefits preferred by the MZ generation (Millennials + Generation Z) with YT at the forefront."

This content was produced with the assistance of AI translation services.