Implementation of 5 Domestic and International Attractions in Ifland
Maximizing Realism Based on Live-Action
"Virtual Tourism Without Space-Time Constraints Becomes Possible"

Five locations?Hollywood Hills in LA, Namsan Seoul Tower, Cheonggyecheon, Gangnam Station Intersection, and Hongdae Entrance Station Intersection?are being recreated in the metaverse based on real-life images. Users worldwide can freely explore these places they have always wanted to visit and create unique memories.

The photo shows SKT models experiencing landmarks implemented in Ifland based on real-life visuals (Photo by SK Telecom).

The photo shows SKT models experiencing landmarks implemented in Ifland based on real-life visuals (Photo by SK Telecom).

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On the 8th, SK Telecom announced that it will showcase domestic and international landmarks through Ifland’s communication space, If Square. Unlike the existing If Square, which was created using graphic methods, the new version significantly enhances realism by using real-life images. In particular, Gangnam Station and Hollywood Hills are introduced through collaboration with Yegan IT, an innovative startup that participated in SKT’s True Innovation Startup Incubation Program.


In the metaverse, virtual tours similar to reality are possible at these domestic and international landmarks. For example, at Namsan Seoul Tower, visitors can explore the beacon mound, octagonal pavilion, and observatory, as well as experience a virtual YTN outdoor studio and lock hanging, allowing them to enjoy unique attractions of Namsan Seoul Tower in the virtual space. To celebrate the launch of If Square, YTN, the operator of Namsan Seoul Tower, is holding a photo certification event from the 8th until next month’s 11th, offering Engrill meal vouchers and more.



SKT plans to continuously introduce various domestic and international landmarks into the metaverse world. Meanwhile, following the launch of the personal space service If Home on Ifland on the 3rd, SKT has also changed the existing Land service to If Square, providing various measures to support consumers’ metaverse usage. Yang Maeng-seok, head of SKT’s Metaverse CO, stated, “We will continue to add many major landmarks to provide Ifland users with more memories and enjoyment.”


This content was produced with the assistance of AI translation services.

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