Incheon City Strives to Boost Domestic Demand... Hosting Large Festivals and Attracting Tourists

Incheon City has decided to focus all efforts on measures to revitalize domestic demand in order to overcome difficulties in the tourism industry and local businesses caused by the domestic and international economic slowdown, and to bring warmth to the livelihood economy.

First, the city plans to concentrate on revitalizing domestic demand by attracting tourists through Hallyu events, large festivals, and events.

Starting this month with the multimedia show "All Night Incheon Multimedia Drone Show & Music Performance" at Songdo Central Park UN Square, which utilizes drones, fireworks, LED, and performances, in June, in line with the Ministry of Culture, Sports and Tourism's "Travel Month Campaign," Incheon Tour Pass and Incheon City Tour discount events will be held.

In August, the city will host the "Incheon Pentaport Rock Festival," Korea's representative outdoor music festival, and in September, plans to expand the Incheon Landing Operation commemorative event into an international event comparable to the French Normandy Landing Operation. Additionally, in October, the "All Night Incheon Festival" and in November, the "Dongincheon Romance Festival," large-scale festivals unique to Incheon where contrasting charms coexist, will be held to attract tourists.

Along with this, customized specialized products for markets such as Southeast Asia and Greater China, as well as foreign medical tourism products, will be developed and marketing efforts strengthened to attract overseas tourists.

The city will also continue to attract cruise tourists. With cruise ship arrivals, which had been suspended since 2020 due to COVID-19, resuming in earnest, about 8,400 visitors arrived last month, and a total of 12 cruise ships are expected to dock this year, bringing approximately 18,000 visitors to Incheon.

Incheon City Domestic Demand Revitalization Measures Card News

Events to reduce household burdens and promote local consumption have also been prepared. In May, the Family Month, the city will participate in the "Korea Together Festival" hosted by the Ministry of SMEs and Startups by holding an online Incheon e-mall special exhibition, and promote consumption in nearby traditional markets in connection with the "Hwadojin Festival" held around Dongincheon Station North Square.

Especially during this month, the purchase limit for the Incheon Love Gift Certificate (Incheon e-eum) will be increased from 300,000 won to 1,000,000 won, and the cashback rate will be raised from 5% to 7%. Currently, the number of e-eum card members is 2.39 million, and last year's payment amount was 4.6 trillion won.

The city plans to maintain the freeze on seven local public utility fees in the first half of the year, and also promote support for small business loans and expand incentives for "Good Price Stores."

An official from Incheon City stated, "We will revitalize the domestic economy to inject vitality into local businesses that have been struggling due to the depressed consumer sentiment."

This content was produced with the assistance of AI translation services.