Musinsa Golf Launches Summer New Arrivals Promotion

Spring Season Transaction Volume Doubles Year-on-Year
100 Popular Golf Fashion Brands Participate

Musinsa's golf category specialty store, 'Musinsa Golf,' is continuing its growth by holding a special exhibition proposing new summer products.

According to Musinsa on the 3rd, the cumulative transaction amount of brands entering Musinsa Golf from January to April this year increased about twofold compared to the same period last year.

Musinsa explained that the influx of new customers due to the increase in brands entering the platform was the main factor. Currently, about 300 brands are introduced on Musinsa Golf, with around 70 new brands joining in the past year, diversifying the product range. As the influx of new female customers in their 30s to 50s increased, the number of monthly active users doubled.

Musinsa Golf has prepared a summer golf new product exhibition to welcome the summer season when outdoor activities increase. Until the 23rd, it highlights newly released summer season golf fashion items on Musinsa Golf. Over 100 fashion brands known for stylish field looks, including ▲Golden Bear ▲Mardi Mercredi Actif ▲Malbon Golf ▲Mackey ▲Anew Golf ▲Jamie West ▲Challenger ▲Clove, are participating in the new product exhibition. A discount coupon pack applicable to purchases of these brand products is provided. Special offers such as new product discounts proposing about 1,000 products at reasonable prices and season-off encore sales are also underway.

A Musinsa official said, "As a result of actively promoting collaborative marketing exclusive to Musinsa Golf, such as exclusive product releases and special exhibitions, we achieved results in attracting new customers and increasing sales of brands entering the platform," adding, "We will take the lead in introducing various brands from golf fashion to equipment and proposing differentiated field fashion."

This content was produced with the assistance of AI translation services.