"'Canned Beer Opened with the Lid' Said to Be Released, but Nowhere to Be Seen"... Sold Out Immediately After Launch

'Asahi Super Dry Draft Beer,' which replicates the taste of draft beer by opening the entire lid, is experiencing a shortage phenomenon immediately after its release at convenience store outlets.

According to the industry on the 2nd, convenience store chains such as GS25, CU, 7-Eleven, and Emart24 began selling Asahi Super Dry Draft Beer in stores starting from the 1st.

At GS25, 500,000 cans have been ordered since the 1st. This is the largest volume ever for the small can beer category sold at GS25. Sales started from the previous night, and about 30% of the stock has already been sold, with some stores running out of stock.

Asahi Super Dry Draft Beer was first launched in Japan in April 2021. Unlike other beers that open only part of the can, it is designed to open the entire lid, producing rich foam that delivers a draft beer-like taste. It became popular enough to cause a shortage of supply during its initial launch in Japan, as people could enjoy draft beer taste at home.

In Korea, Lotte Asahi Liquor imports the 340ml product in limited quantities and plans to release a Korea-exclusive design product around summer.

This content was produced with the assistance of AI translation services.