Greek Yogurt Sales Soar Amid Healthy Pleasure Trend...

Popularity of PB Kaimak Yogurt

Recently, with the rise of the healthy pleasure trend among the MZ generation (Millennials + Generation Z), yogurt sales have significantly increased.

According to GS25 on the 2nd, the number of Greek yogurt products expanded from 2 types in April last year to 8 types last month. During the same period, the sales composition ratio increased from 5.2% to 37.4%.

Yoursky Makgeolli Yogurt 2 types.
[Photo by GS Retail]

Currently, Yours Kaymak Yogurt Honey and Yours Kaymak Yogurt Blueberry rank 1st and 3rd in sales among the total 26 types of yogurt products at GS25. Kaymak Yogurt is a private brand (PB) product that recreates Kaymak cream, a traditional Turkish dessert made by concentrating milk fat, into a thick Greek yogurt, and comes with honey and blueberry jam as separate attachments.

A GS25 representative said, “We will continue to strive to become a retail platform like a playground that leads trend changes and creates high value and enjoyable consumption.”

This content was produced with the assistance of AI translation services.