Lotte Members Survey Results

The most planned gift item for Parents' Day this year is cash, with an average budget of 336,000 won.


According to a survey conducted by Lotte Members from the 12th to the 16th of last month through their own research platform Lime, targeting 1,000 adults (with a sampling error of ±3.1 percentage points at a 95% confidence level), the average budget for Parents' Day gifts was 336,000 won. By age group, those in their 30s had the highest average budget at 362,800 won, followed by those in their 40s at 355,200 won, 50s at 341,700 won, 20s at 303,200 won, and 60s at 297,600 won.


Survey Results on Parents' Day Gifts. <br>[Photo by Lotte Members]

Survey Results on Parents' Day Gifts.
[Photo by Lotte Members]

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As for planned gift items for Parents' Day, 62.2% of respondents chose cash. This was followed by health supplements (10.2%), clothing and fashion accessories (6.5%), and plans to spend time together or have a meal without gifts or cash (4.0%). Among those in their 20s, the response rate for cash (48.3%) was lower than other age groups, and a higher percentage (7.3%) planned to spend time together or have a meal without gifts or cash.


The majority of respondents (91.6%) said they would deliver the Parents' Day gift in person. Among those planning to give gifts, 17.9% said they would send them remotely via delivery, gifticons, or other non-face-to-face methods.



A Lotte Members representative stated, "Overall, it appears that more people prepare more generous gifts for Parents' Day than for Children's Day. Those in their 30s have the highest budget amounts, and despite some respondents in their 20s not yet being financially independent, they carefully consider a wide range of items to prepare heartfelt gifts for Parents' Day."


This content was produced with the assistance of AI translation services.

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