Dongwon F&B Launches Customized Health Functional Food Portioning Service

GNC Routines Pack Launch
Personalized Products Sold Through Professional Nutritionist Consultation

Dongwon F&B announced on the 2nd that it has launched a personalized health functional food service called 'GNC ROUTINES PACK.'

Dongwon F&B Customized Health Functional Food Portioning Service 'GNC ROUTINES PACK'
[Photo by Dongwon F&B]

The GNC ROUTINES PACK is a service where a professional nutritionist conducts consultations based on gender, age, health condition, eating habits, and recommends and packages health functional foods tailored to the individual. Consumers can combine various types of health functional foods in appropriate amounts, making it easy to carry and consume.

Dongwon F&B currently operates 110 directly managed stores nationwide. Each store has a health functional food specialist nutritionist called an 'NC (Nutrition Consultant)' on site. NCs, who have obtained nutritionist licenses, recommend customized health functional foods through one-on-one in-depth consultations with customers.

Until now, health functional foods could not be repackaged and sold as finished products according to the Enforcement Rules of the Health Functional Food Act. However, since July 2020, the Ministry of Food and Drug Safety has operated a regulatory sandbox pilot project for 'customized health functional food repackaging and sales,' allowing repackaging and combination sales tailored to individuals.

Dongwon F&B was selected as a regulatory sandbox demonstration company for personalized health functional food service (repackaging and sales) by the Ministry of Trade, Industry and Energy in December last year, enabling it to operate the service for the next two years starting from the 1st of this month. The service will be initially introduced at two locations: GNC Lotte Department Store Jamsil Branch and GNC Dongwon F&B directly managed stores.

A Dongwon F&B official stated, "As the variety of health functional foods increases, it is important to consume the right products in appropriate amounts through personalized consultations." He added, "We hope customers visit GNC Routines Lab, receive expert consultations, select health functional foods tailored to themselves, and conveniently consume them in appropriate portions."

This content was produced with the assistance of AI translation services.