Mom's Touch Surpasses 1,400 Stores... "First in Domestic Burger Industry"

Cheonho Rodeo Branch... Pizza Menu Also Available
22 Years Since Franchise Business Started in 2001

Mom's Touch announced on the 2nd that it has surpassed 1,400 franchise stores, becoming the first domestic burger franchise to achieve this milestone. This accomplishment was reached 22 years after starting its first franchise business in 2001.

Mom's Touch Cheonho Rodeo Branch, store number 1400, located in Gangdong-gu, Seoul.
[Photo by Mom's Touch]

The 1,400th Mom's Touch store is the 'Cheonho Rodeo Branch' located on Rodeo Street in Cheonho-dong, Gangdong-gu, Seoul. This store operates as a combined Shop & Shop, selling not only existing Mom's Touch products such as the Cyburger but also pizza menu items from Mom’s Pizza, providing franchisees with stable additional income opportunities.

According to Mom's Touch, surpassing 1,400 stores is the first case in the history of the domestic burger franchise industry, which began in the 1970s.

Last year, Mom's Touch provided nationwide stores with optimal temperature control equipment free of charge to maintain the rich juiciness and crispy texture of the Cy Patty, significantly reducing customer wait times during peak hours to 5-10 minutes. Additionally, it made active investments by supporting over 400 franchise stores with equipment worth millions of won, including grills and interior furnishings necessary for beef burger production. This year, the company has started efforts to optimize startup investment costs to reduce the initial financial burden on prospective franchisees, continuing multifaceted efforts to maximize customer satisfaction and franchise store sales through win-win cooperation.

A Mom's Touch representative said, “Thanks to the dedicated efforts of our franchisees and the continuous love from our customers, we were able to set a new milestone as the first to reach 1,400 stores. Moving forward, we will prioritize sustainable mutual growth with our franchisees and firmly establish our position.”

This content was produced with the assistance of AI translation services.