Okyeongrim Appointed as New CEO of Pulmuone Health & Living

Pulmuone Affiliate Personnel
Ikeda Mio Appointed as CEO of Japanese Subsidiary Asahiko

Pulmuone announced on the 1st that it has appointed Ms. Oh Kyung-rim as the new CEO of its affiliate Pulmuone Health & Living.

Okyeongrim, the new CEO of Pulmuone Health & Living
Photo by Pulmuone

CEO Oh graduated from Kyung Hee University with a degree in Food and Nutrition and earned a master's degree in Nutritional Biochemistry from the same university. She is a marketing expert who has served as head of marketing for health functional foods at Amorepacific and CJ CheilJedang, marketing director (concurrently research institute director) at F&D Net, and head of the e-commerce division at Lotte Chilsung.

Pulmuone stated, "We expect CEO Oh to drive the innovation of the Pulmuone Health & Living brand through her accumulated experience in health functional food marketing and brand management expertise, while leading the growth of Pulmuone Health & Living through active digital transformation."

Pulmuone also appointed Ms. Ikeda Mio as the new CEO of its Japanese subsidiary Asahico. CEO Ikeda graduated from the Department of Forestry, Faculty of Agriculture at Tokyo University of Agriculture and has worked as a marketing and sales expert at food companies in Japan, Europe, and the United States. She joined Pulmuone’s Japanese subsidiary in 2018 and has served as head of the PF business division and head of sales and marketing.

New CEO Mio Ikeda of Asahiko, Pulmuone Japan Corporation
[Photo by Pulmuone]

She has led marketing at the Japanese subsidiary by launching plant-based oriented new products such as "Tofu Bar" and "Tofu Crumble," in addition to traditional tofu and fried tofu, and developing global new products like "Kizami Yubu."

Pulmuone said, "CEO Ikeda Mio has demonstrated strong execution capabilities in product and brand innovation at the Japanese subsidiary," adding, "We expect her to play a pivotal role in the turnaround and growth of the Japanese subsidiary through active new market development."

This content was produced with the assistance of AI translation services.