hy, Vegetable Picky Eating Solution 'Haruyachae L-A-B' Launch

Haruyachae Renewal... Customized Nutrition Design Focused on Whole Ingredients

hy announced on the 1st that it will newly launch the ‘Haruyachae L-A-B’ series.

‘Haruyachae’ is a product that opened the refrigerated fruit and vegetable juice market in 2005 by presenting a new standard called ‘daily vegetable recommended intake 350g.’ It has gained great consumer response in terms of taste and convenience, establishing itself as a representative domestic fruit and vegetable juice brand for 18 years. As of 2022, the total cumulative sales volume of the brand exceeds 1 billion units.

The new product Haruyachae L-A-B features customized nutritional design. It enhances competitiveness with 100% organic vegetable-derived natural ingredients such as lycopene, anthocyanin, and beta-carotene. ‘Haruyachae L’ contains 21 types of organic vegetables and 12,000㎍ of lycopene, ‘Haruyachae A’ contains 23 types of organic vegetables and 27,000㎍ of anthocyanin, and ‘Haruyachae B’ contains 21 types of organic vegetables and 21,000㎍ of beta-carotene.

hy plans to simultaneously launch a new campaign called ‘Korea’s Vegetable Picky Eating Solution’ to promote healthy vegetable eating habits. The packaging has also been changed, prominently emphasizing the main ingredients on the front to enhance consumer selection convenience.

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Choi Young-taek, head of hy’s Health Food CM team, said, “Haruyachae is a product that presented the standard of daily vegetable recommended intake to consumers who lacked awareness of how much healthy vegetables they should eat,” adding, “Through this renewal, we will raise awareness of the importance of balanced vegetable nutrition intake and lead the market with differentiated competitiveness.”

This content was produced with the assistance of AI translation services.