CU Launches Baek Jong-won's Beef Brisket Single-Row Gimbap... Targeting Lunchflation

Episode 2 is 'Bibimbap Single-Row Gimbap'

CU announced on the 30th that it will launch the 'Baek Jong-won Beef Brisket One-Line Gimbap' on the 1st of next month.

The Baek Jong-won Beef Brisket One-Line Gimbap is filled with beef brisket grilled with a special sauce, grilled green onions, carrots, eggs, and mayonnaise. The harmony of the beef brisket and vegetables creates a savory and slightly salty taste. On the 16th of next month, the second version, 'Baek Jong-won Bibimbap One-Line Gimbap,' will be introduced.

Baek Jong-won's Beef Brisket One-Line Gimbap.
Photo by BGF Retail

To commemorate the launch of this product, the regular price of 2,900 won will be discounted by 580 won, which is 20% of the sale price when applying the subscription coupon. Additional discounts of 200 won and 500 won are applied for telecom carrier discounts and KakaoPay payments respectively, allowing the final purchase price to be 1,620 won. CU’s private brand (PB) mineral water, Heyroo Mineral Water (500ml), will also be given as a gift.

A BGF Retail official said, “Reflecting the rapidly increasing demand for convenience store line gimbap with quality comparable to specialty stores, we planned this product with CEO Baek Jong-won to respond to lunch inflation,” adding, “We will continue to introduce various products that maximize cost-effectiveness (performance relative to price).”

This content was produced with the assistance of AI translation services.