[Hipple Hot Item] "Wangkeunikka Wang Gwiyeowo" After Bellygom, Heundi Appears

The Hyundai Seoul 'Heundi Begins' Event
15m Giant Heundi Sculpture and Visitor Photo Spot

On the afternoon of May 1st, Labor Day, visitors to Sounds Forest on the 5th floor of The Hyundai Seoul in Yeongdeungpo-gu, Seoul, all looked up simultaneously. They were taking photos with "Huindi," a 15-meter-tall giant white dog sculpture slowly rotating 360 degrees in the middle of Sounds Forest. About 10 red heart balloons floating in the air decorated the visitors' 인증샷 (proof shots) brilliantly along with the giant Huindi.

Throughout Sounds Forest, themed rooms made of red translucent acrylic such as Huindis Shop, Huindis Studio, World of Huindi, Heartful Melody, and Heart Arcade were also created. Visitors, including families with young children, friends, and couples, were busy taking "set-up shots." They did not hesitate to stand in long lines to take photos in front of each themed room.

Rather than focusing on the character's name or meaning, visitors were captivated by the charm of the white and cute character itself, repeatedly pressing the shutter. However, Huindi is a character first introduced by Hyundai Department Store in 2019 to share the message of "remembering moments of happiness" with customers. Hyundai Department Store aims to develop Huindi as the department store's representative symbol starting this year.

Last year, Lotte Home Shopping's character "Belligom" gained great popularity through a public exhibition in front of Lotte World Tower in Songpa-gu, prompting the retail industry to focus on nurturing visual content that naturally evokes their brands. Following this, experiential events and exhibitions featuring in-house characters such as Shinsegae Department Store's "Poovilla" and Hyundai Department Store's Huindi have continued.

Hyundai Department Store is holding the "Huindi Begins" themed event until the 29th of next month at 16 department stores nationwide, including the Apgujeong Main Store, and 7 outlet stores. The giant Huindi currently exhibited at The Hyundai Seoul will move to the main entrance of the Trade Center Store on the 26th of this month to welcome visitors. Starting from the 4th, a pop-up store showcasing Huindi character goods will also open at The Hyundai Seoul. Rather than visiting just for a 인증샷 with Huindi, it is worth stopping by as part of plans for Han River picnic outings that are heating up in May or combined with shopping for the family month, which involves many gift-giving occasions. Since bad weather is forecasted for Children's Day, it is also recommended as an indoor outing spot with children.

This content was produced with the assistance of AI translation services.