Dunkin Collaborates with Sanrio to Launch 'Gudetama Custard Donut'

Dunkin, operated by BR Korea of SPC Group, announced on the 28th that it will launch the ‘Gudetama Custard Donut’ featuring the popular Sanrio character Gudetama.

The Gudetama Custard Donut is an egg-shaped donut reminiscent of the Gudetama character, topped with yellow custard and a film sheet depicting various poses of Gudetama to add cuteness. Gudetama, the ‘lazy egg’ character, is known for frequently saying phrases like ‘I'm tired’ and ‘I'm sleepy,’ embodying a lack of motivation that resonates with the public and has earned steady love.

A BR Korea Dunkin representative said, “Recently, various Sanrio characters have been gaining popularity, so we decided to launch a new product that pursues both taste and fun by utilizing them.”

This content was produced with the assistance of AI translation services.