HYBE's Park Ji-won, Shin Young-jae, and Min Hee-jin Selected as Leaders in the Global Music Market

2023 Billboard 'International Power Players'
Global Music Industry Leading Leaders Outside the US
"Outstanding Performance in All Aspects of HYBE Business"

Park Ji-won, CEO of HYBE, Shin Young-jae, CEO of Big Hit Music, and Min Hee-jin, CEO of ADOR, were selected as the 2023 Billboard ‘International Power Players.’ This list recognizes leaders who are driving the global music industry outside the United States. Big Hit Music and ADOR are subsidiary labels under HYBE.

From the left, Park Ji-won, CEO of HYBE; Shin Young-jae, CEO of Big Hit Music; Min Hee-jin, CEO of ADOR (Photo by HYBE)

Billboard announced the list on the 25th (local time), praising HYBE’s increasingly diversified business for demonstrating outstanding performance in all areas. CEOs Park and Shin were selected for the second consecutive year. CEO Min was previously named on the ‘Billboard Women in Music’ list earlier this year. Billboard stated, “As the global recorded music and music business have recorded growth for eight consecutive years, various investments and innovations attempted by music companies outside the U.S. have driven this growth,” adding, “The era when English-speaking market artists dominated global pop charts has long passed.”

Billboard highlighted CEO Park’s efforts to integrate music and technology. He established a foundation where HYBE’s three main business pillars?label, solution, and platform?can interact organically. Following acquisitions and investments in tech companies such as Superton and Giant Step, he led the launch of Weverse after integrating with Naver V Live, the joint NFT platform ‘Momentica’ with Dunamu, and the release of the self-developed game ‘In the SEOM with BTS.’ He is also dedicated to strengthening synergy among the three headquarters in Korea, the U.S., and Japan, as well as advancing a multi-label strategy.

Shin Young-jae, CEO of Big Hit Music, is a key supporter of label artists BTS and Tomorrow X Together. For BTS, he successfully held the ‘PTD in Las Vegas’ and ‘Yet to Come in BUSAN’ concerts incorporating ‘THE CITY’ project, and is fully supporting the members’ active solo careers. Tomorrow X Together, who hold the record for the fastest K-pop artist to achieve double million-seller first-week album sales, held their first global tour ‘ACT: LOVE SICK’ successfully last year and began their second global tour last month, continuing their global popularity.

Min Hee-jin, CEO of ADOR, is the general producer of the rookie girl group NewJeans, which debuted in July last year. NewJeans’ debut album ‘New Jeans’ and single album ‘OMG’ each sold over one million copies, making them mega artists with two million-seller albums. NewJeans also employs a new communication style with fans through their exclusive fan communication app ‘Poaning,’ and from their debut, they have been active as brand ambassadors and advertising models for various domestic and international brands, creating a phenomenon beyond music in diverse fields.

Meanwhile, SM’s directors Lee Sung-soo and Tak Young-joon, as well as Kakao Entertainment’s Global Strategy Officer (GSO) Jang Yoon-jung, were also named on this year’s International Power Players list. Jang Yoon-jung was listed for the second time, following 2021.

This content was produced with the assistance of AI translation services.