Binggrae 'The:Danbaek' Surpasses 30 Million Units Sold

About 2 Years After Launch... Protein Specialty Brand
Strengthens Marketing with Broadcaster Park Jun-hyung as Model

Binggrae announced on the 27th that its protein-specialized brand 'The:Protein' has surpassed a cumulative sales volume of 30 million units.

The:Protein is a 250ml chocolate drink product that first entered the protein beverage market in May 2021, surpassing 1.2 million units in cumulative sales within just three months of its launch. Then, in March of last year, it exceeded 10 million units, and as of this month, it has sold an additional 20 million units, continuing its upward trend.

Binggrae's protein specialty brand 'The:Protein' is being introduced by broadcaster Park Jun-hyung, the promotional model.
[Photo by Binggrae]

The:Protein has established a diverse lineup including three drink products, two balance drinks, three protein bars, two pouch-type powders, one stick-type powder, and pop chips.

The drink products are made with 100% milk protein and consist of complete proteins containing all nine essential amino acids necessary for bodily functions. The sugar content is less than 1g, and the protein contained in the drink includes 20g of milk protein, equivalent to 660ml of milk. According to the company, this is about the equivalent of 3.6 eggs and meets 36% of the daily nutritional intake standard.

Binggrae has selected broadcaster Park Jun-hyung, who is building a healthy and cheerful image through various entertainment programs, as the model for The:Protein to welcome the spring season when outdoor activities increase significantly. Along with advertising on TV and online channels, they are also running The:Protein Challengers program, where participants directly experience the product, receive online fitness coaching, and complete missions.

For more details, you can check the official The:Protein Instagram operated by Binggrae.

This content was produced with the assistance of AI translation services.