Samsung Electronics Unveils 89-Inch Micro LED for the First Time at China's Largest Home Appliance Exhibition

Participation in AWE 2023
Plan to Launch 89-inch Micro LED Globally First in China by Late May

Samsung Electronics announced on the 27th that it will showcase its 89-inch Micro LED for the first time in China at AWE (Appliance & Electronics World Expo) 2023, the largest home appliance exhibition in China, held at the Shanghai New International Expo Center until the 30th, targeting the market with its ultra-premium product.

AWE is one of the world's top three home appliance and electronics industry exhibitions, providing insights into trends and consumer needs in the Chinese market. This year, over 1,200 global companies are participating to showcase cutting-edge technologies and trends.

A Samsung Electronics model is showcasing an 89-inch Micro LED at AWE, China's largest home appliance exhibition held at the Shanghai New International Expo Center.
[Photo by Samsung Electronics]

Samsung Electronics plans to launch the 89-inch Micro LED in the Chinese market this year and subsequently introduce the product in Korea, the Middle East, North America, and Europe. Last year, Samsung received favorable reviews from consumers by launching the 110-inch Micro LED in China. This year, starting with the 89-inch Micro LED, the lineup will expand to include 76-, 101-, and 114-inch models, broadening consumer choices and targeting the ultra-high-definition and large-screen product market.

Micro LED uses LEDs at the micrometer (㎛) scale that emit light and color by themselves without backlights or color filters, delivering the best image quality. It can be installed in modular form, allowing free adjustment of shape, ratio, and size, enabling users to create customized screens. Unlike conventional TVs, it has no bezel, providing an immersive viewing experience where the boundary between the wall and the screen is indistinguishable in any environment.

At AWE 2023, Samsung Electronics will also showcase NEO QLED, OLED, lifestyle TVs, Bespoke home appliances, and the Galaxy S23 series alongside Micro LED.

Kim Cheol-gi, Vice President of Samsung Electronics’ Visual Display Business Division, said, "At China’s largest home appliance exhibition AWE 2023, we will demonstrate Samsung TV technology through various products such as Micro LED, NEO QLED, and OLED," adding, "We will lead the ultra-premium TV market in China with the world’s first 89-inch Micro LED to be launched in China."

This content was produced with the assistance of AI translation services.