Europe's Largest Home Appliance and IT Exhibition 'IFA 2023' to be Held in Early September... "Samsung and LG Participation Under Coordination"

September 1-5 in Berlin, Germany... Expected to Be the Largest Ever

IFA, Europe's largest consumer electronics and information technology (IT) exhibition, will be held in Berlin, Germany from September 1 to 5 (local time).

IFA organizers Messe Berlin and the German Electrical and Electronic Manufacturers' Association (GFU) announced the plans for 'IFA 2023' at an online press briefing on the 25th (local time). Held annually in the second half of the year in Berlin, IFA is considered one of the world's top three electronics and IT exhibitions alongside CES in Las Vegas, USA, and MWC in Barcelona, Spain. Global companies participate to showcase smart phones, TVs, refrigerators, and other consumer electronics and IT products as well as new technologies.

The Messe Berlin in Berlin, Germany, and Samsung's exclusive pavilion 'City Cube'. [Photo by Samsung Electronics]

The exhibition space is organized into categories such as audio, communication & connectivity, computing & gaming, digital health, home entertainment, consumer electronics, image & video, mobility, and robotics. This year, the event will introduce the latest technologies focused on sustainability and will debut the 'Sustainability Village,' a networking space dedicated to sustainability.

The organizers stated that they are in the final stages of confirming participation from companies that attended IFA 2022, including Samsung Electronics and LG Electronics. Last year's event, which was the largest ever, featured about 160 Korean companies among a total of approximately 1,900 participants. The number of companies registered for IFA 2023 has already surpassed the pre-COVID-19 record set in 2019. The organizers expect more companies to participate this year compared to last year.

The 'IFA Leaders Summit' will also be held, where industry leaders will give lectures and engage in discussions on key issues such as smart homes, the Internet of Things (IoT), artificial intelligence (AI), and cloud gaming.

IFA operated with limited attendance and a shortened event period in 2020 when the COVID-19 pandemic began. At that time, companies like Samsung Electronics did not participate, resulting in poor turnout. The event was canceled in 2021 due to the pandemic but was held offline again last year after two years.

This content was produced with the assistance of AI translation services.