SM Acquires Studio Clone to Accelerate 'SM 3.0'

Acquired 51% Stake Through Subsidiary Studio Gwangya
Accelerating 'SM 3.0' After Management Restructuring
Expectations for Strengthening Metaverse and Content Capabilities

SM Entertainment announced on the 26th that it has added Studio Clone as a new subsidiary. On the 19th, SM acquired 51% of Studio Clone's shares through its subsidiary Studio Gwangya. With this, Studio Clone has also been incorporated as a new subsidiary.

SM decided to acquire Studio Clone to strengthen its "Metaverse and Content Capabilities," one of the five core investment themes announced in February as part of the 'SM 3.0' investment strategy. This acquisition is significant as it accelerates the SM 3.0 strategy following the management restructuring.

Founded in 2011, Studio Clone is a company that provides comprehensive post-production services such as editing for video content. It is the only company in the industry to have established a one-stop solution. It works on approximately 2,300 pieces of content annually. SM plans to collaborate with its existing subsidiary Studio Gwangya to deliver high-quality content in the metaverse video sector and to archive SM's past intellectual properties (IP) for strategic use.

SM stated, "With enhanced content and virtual IP capabilities, we expect to offer a differentiated entertainment experience to the global fandom."

This content was produced with the assistance of AI translation services.