LGU+ Offers 'Unusually' Large Discounts on LivM... Innovating Customer Experience for Budget Phone Users

LG Uplus announced on the 26th that it will provide the customized subscription service "Yudok" to KB Kookmin Bank's MVNO (Mobile Virtual Network Operator) 'Liiv M' membership customers.

Launched in July last year, Yudok is a platform where customers can subscribe by combining partnership services in various fields such as ▲ OTT & Music ▲ Self-Development ▲ Pets ▲ Lifestyle & Convenience ▲ Fashion & Beauty ▲ Kids according to their individual lifestyles. Yudok, which offers discount benefits at a total of 60 partner stores, can be subscribed to regardless of the telecommunications company being used.

The LG Uplus model prominently showcasing the Livem benefits.
[Photo by LG Uplus]

So far, Liiv M has operated an MVNO membership providing benefits such as convenience store coupons and coffee gift certificates on its own brand. LG Uplus decided to offer Yudok's subscription discount benefits for the first time in an MVNO membership to innovate the MVNO customer experience.

Liiv M membership customers can receive a discount of 6,000 KRW per month up to six times a year when subscribing to one of Yudok's partner services. For example, if a Liiv M customer selects the monthly subscription of 10,450 KRW for 'YouTube Premium' on Yudok, they can use it for 3,928 KRW per month by receiving a basic 5% discount plus an additional 6,000 KRW discount. Furthermore, combining subscriptions with other partner services increases the discount amount.

In the future, LG Uplus plans to provide Yudok's discount benefits on KB Kookmin Bank's lifestyle-oriented platform, the 'KB Wallet' app.

Yu Hoseong, head of LG Uplus MVNO Business, said, "We are very pleased that Liiv M customers can also receive Yudok's discount benefits, and if more MVNO operators run memberships in the future, we will strive to allow more MVNO customers to enjoy our differentiated benefits."

This content was produced with the assistance of AI translation services.