X-Rated and Minni's 'Pink Your Moment' Campaign

Italian liquor company Campari Group and its joint venture Transbeverage announced on the 26th that they will launch the ‘Pink Your Moment’ campaign for X-Rated Fusion Liqueur in collaboration with Minnie, a member of the girl group (G)I-DLE. Through this campaign, X-Rated plans to release a brand song and music video featuring Minnie, along with various promotional content.

The core element of this campaign is the release of Minnie’s ‘Pink Your Moment’ brand song, which will be available on major music streaming platforms on the same day. Following the release of the brand song and video, Minnie will appear on the live stage content ‘Stage X’ in collaboration with Dingo Music’s YouTube channel on the 11th of next month. Additionally, on the 19th of next month, rapper Kid Milli will perform a rearranged version of ‘Pink Your Moment’ on Dingo Freestyle Stage X.

X-Rated, made through a 100% ultra-premium liquid process that preserves tropical fruit aromas and a smooth taste, is a blend of high-quality Sicilian blood orange, mango, and passion fruit juices, giving it a pink hue. With an alcohol content of 17%, X-Rated is easy to enjoy as a shot or mixed in cocktails, making it highly popular among trendsetters who prefer light and smooth flavors.

Kim Seo-hee, Marketing Director of Campari Group, said, “As the popularity of fruit-flavored and low-alcohol beverages rises, X-Rated has become one of the fastest-growing liquor brands in Asia,” adding, “This campaign aims to help young women confidently and vibrantly express their lives with their true identities.”

This content was produced with the assistance of AI translation services.