Water Purifiers, Air Purifiers, Bidets, Water Softeners, Mattresses, and More
Innovation Recognized Across All Product Categories

Coway (CEO Seo Jang-won) announced on the 25th that 12 products, including the 'Virex Smart Mattress,' were selected for the '2023 InnoStar·GreenStar' awards organized by the Korea Management Registrar (KMR).


The InnoStar·GreenStar certification is a system that selects outstanding products in each category by evaluating innovation and eco-friendliness through consumer research on various factors such as product quality, design, and user environment.


Coway, 12 Products Selected for '2023 InnoStar·GreenStar' Awards View original image

In this survey, Coway's ▲Smart Mattress S5/S7 ▲Prime Stand Water Purifier were all selected as InnoStar·GreenStar products. Products selected for InnoStar include ▲Massage Chair Mine, Double Care Plus Bidet, and products selected for GreenStar include Dual Clean Humidifying Air Purifier, Skin Plus Water Softener, Prime Mattress, among others.


Notably, Coway was selected for both InnoStar and GreenStar across all product lines, including environmental appliances such as water purifiers, air purifiers, bidets, as well as mattresses and massage chairs.



A Coway representative said, "Recently, consumers are pursuing value consumption from various perspectives, including not only product performance but also economy and eco-friendliness," adding, "We will continue to make our best efforts to provide sustainable value to consumers based on differentiated technology."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing