Samsung Electronics Opens Gaming Hub Experience Zones in London and New York Downtowns with MS

Samsung Gaming Hub Zone at Microsoft Experience Center
Neo QLED TV and Odyssey Arc Monitor
Play Xbox Games on Samsung Gaming Hub Without Console or PC

Samsung Electronics announced on the 25th that it has set up a 'Gaming Hub' experience zone in central London, UK, and New York, USA, in collaboration with Microsoft (MS). It provided London and New York citizens with the experience of playing Xbox games using only Samsung Electronics TVs and monitors, without consoles or PCs.

Samsung Electronics installed Samsung Smart TVs and gaming monitors at the London and New York 'MS Experience Centers (MEC)'. The London MEC experience zone, established on the 18th, featured a 98-inch Neo QLED 4K TV and gaming monitors such as Odyssey Ark and Odyssey G3. Visitors enjoyed Xbox’s global anticipated titles including 'Minecraft Legends', Flight Simulator, Fortnite, and Hi-Fi Rush.

A Samsung Electronics employee enjoying games on a Samsung Electronics smart TV and gaming monitor at the MEC (Microsoft Experience Center) Gaming Hub experience zone in London, UK.
[Photo by Samsung Electronics]

The New York MEC experience zone, opened on the 24th of last month, was equipped with an 85-inch Neo QLED 8K TV, a 55-inch Neo QLED 4K TV, and a 27-inch Samsung gaming monitor Odyssey G5.

With just a controller, users can enjoy games on the ultra-high-definition Neo QLED TVs and Odyssey gaming monitors. There is no need to connect to other console devices or allocate storage space to download games. This means that cloud games linked to the Xbox application can be experienced on Samsung Smart TVs and monitors.

Hansang-sook, Vice President of Samsung Electronics’ Visual Display Business Division, said, "Through offline experience zones, we will provide overseas users with a special experience unique to the Samsung Gaming Hub in collaboration with MS."

A Samsung Electronics employee enjoying games on a Samsung Electronics smart TV and gaming monitor at the MEC (Microsoft Experience Center) Gaming Hub experience zone in London, UK.
[Photo by Samsung Electronics]

Samsung Electronics and MS signed an agreement related to the Gaming Hub and Xbox app in June last year. Since the agreement, Samsung Smart TV and monitor users can subscribe to 'Xbox Game Pass' on the Samsung Gaming Hub without connecting separate devices and enjoy over 100 Xbox cloud games. Samsung Electronics is the first in the TV industry to offer the Xbox app.

The Samsung Gaming Hub is a streaming game platform integration service. It allows users to enjoy cloud games linked to the app without connecting separate devices, downloading, or allocating storage space. It provides related information such as recently played games, recommended games, game videos, and popular new trailers all on one screen.

Vice President Hansang-sook said, "The Gaming Hub introduced on Samsung TVs and monitors is an evolved Samsung screen experience service," adding, "We will develop it into a game platform favored by gamers worldwide through various partnerships and technological innovations."

This content was produced with the assistance of AI translation services.