Top Card to Add to Apple Pay... 25% of Survey Respondents Say "Please Add KB Card"

Card Companies Wanting Additional Expansion: KB Kookmin and Shinhan Card

[Image source=Yonhap News]

Half of the users of Apple's contactless payment service 'Apple Pay,' which launched domestically this year, reported being satisfied. However, the other half expressed disappointment due to the inability to use it as a transportation card and restrictions on affiliated merchants.

On the 25th, Card Gorilla, a domestic credit card platform, conducted a satisfaction survey on Apple Pay from April 10 to 23 among visitors to its website. Out of 1,202 respondents, 50.6% (608 votes) said they were satisfied. The reasons cited included 'fast payment speed,' 'convenient payment method,' 'payment possible with just an Apple Watch,' and 'convenient because no card needs to be carried.' On the other hand, those who were dissatisfied or neutral mentioned 'limited affiliated merchants and card companies' and 'no support for transportation cards' as reasons for dissatisfaction. Currently, Apple Pay can only be used through Hyundai Card. It is accepted at major convenience stores nationwide, large coffee chains, and some large supermarkets, but it is not yet supported at Starbucks and E-Mart, which are part of the Shinsegae group.

Card Gorilla also conducted a survey on which card companies users want to see added to Apple Pay. Among 2,819 respondents from April 10 to 23 on the Card Gorilla website, 24.8% (699 votes) chose KB Kookmin Card. Following that, 22.1% (622 votes) selected Shinhan Card. Samsung Card (11.8%, 333 votes) and Woori Card (8.7%, 244 votes) followed in order. Only 5.5% (156 votes) answered 'None (Hyundai Card is sufficient)'.

Meanwhile, since the launch of Apple Pay in March, the number of views for Hyundai Card products on Card Gorilla increased by 81% compared to February. In particular, products such as 'Hyundai Card Zero Edition 2 (discount type)' and 'Hyundai Card M Boost' entered the top 10 of the Gorilla Chart in March. The 'Hyundai Card M Check,' which ranked 9th, entered the top 10 for the first time in five years since 2018.

Go Seung-hoon, CEO of Card Gorilla, said, "Contrary to expectations that there would be little impact because only Hyundai Card could be used when Apple Pay was introduced, it has generated an explosive response from consumers. As the distribution of near-field communication (NFC) terminals and the number of affiliated merchants are rapidly increasing, if the supported card companies are expanded, the ripple effect will be tremendous."

This content was produced with the assistance of AI translation services.