"Row the Boat While the Water's Rising" Pernod Ricard Reinforces Efforts on Valentine's Day

'Single Malt Glenburgie' Popup Store Opens
Also Showcases 'Ballantine 40-Year Masterclass Collection'

"While the name Ballantine’s is familiar, Glenburgie was a somewhat unfamiliar name, but from today, I think I need to add it to my list of interests."

Panorama of Valentine’s pop-up store ‘Valentine Single Malt Glenburgie’

On the afternoon of the 24th, Choi Hee-jung, whom we met at the Ballantine’s pop-up store at Hyundai Department Store Pangyo in Bundang-gu, Seongnam-si, Gyeonggi Province, said, "I stopped by because the store caught my eye as I was passing by," and praised, "I don’t know much about whiskey, but when I smelled it, the apple scent came in so pleasantly, which was impressive."

Pernod Ricard Korea (PRK) is once again driving brand awareness by consecutively unveiling the Scotch whiskey Ballantine’s pop-up store and ultra-premium limited edition products.

On the 21st, PRK opened the doors to Ballantine’s pop-up store “Ballantine’s Single Malt Glenburgie” under the theme “Invitation into a secret hidden for over 200 years.” Glenburgie, a single malt whiskey, is one of the three core malt whiskeys?along with Miltonduff and Glentauchers?that play the most important role in blending Ballantine’s blended whiskey. Since 2017, PRK has added single malt products to the Ballantine’s lineup.

The pop-up store features a space where you can sample all Glenburgie products along with their tasting notes.

This pop-up store was impressive in that it created a space where visitors could indirectly experience the Glenburgie distillery located in the Speyside region of Scotland. The space was designed around the four essential elements needed to make the finest whiskey: malt (barley), the natural spring water flowing near the distillery represented through artwork, the time the raw spirit spends aging in oak barrels, and a structure symbolizing the stills.

The highlight was undoubtedly the aroma and tasting area where visitors could directly experience the scent and flavor of Glenburgie. At the store, visitors could comfortably compare and smell the aromas of Glenburgie’s 12, 15, and 18-year-old previous lineups on their own. Each product had tasting notes for the primary and secondary aromas, making it enjoyable to discover the aromas contained within the scents one by one.

The tasting program was also operated every hour with explanations about whiskey, and there was an on-site event where visitors who posted photos of the pop-up store on social media (SNS) could instantly taste a Ballantine’s highball. In addition, visitors could view the whiskey production process at the Glenburgie distillery through photos, and various whiskey lineups released by Ballantine’s besides Glenburgie were also on display.

Master Blender Sandy Hislop of Ballantine's is introducing the 'Ballantine's 40-Year Masterclass Collection'.

Along with the pop-up store, PRK held a press conference and introduced a 40-year aged high-end whiskey under the name “Masterclass Collection.” The “Ballantine’s 40-Year Masterclass Collection” is a tribute product to the Ballantine’s Master Blender who has preserved Ballantine’s value for 200 years. Made only from rare grain and malt whiskey raw spirits aged over 40 years, it was produced in a limited edition of 108 bottles worldwide, with 6 bottles imported to Korea. The domestic price is 20 million KRW.

Notably, this product was unveiled for the first time in the world by Sandy Hyslop, Ballantine’s Master Blender, who personally visited Korea. Hyslop said, “I visited personally to present this symbolic product first to Korean consumers who recognize and love the value of Ballantine’s,” and added, “I am confident this product will become the ultimate collection of Ballantine’s.”

This content was produced with the assistance of AI translation services.