Google's Premier Startup Program... 'Startup School' Operation

Launch Event of Eurasia Platform 'B.Startup Station' on the 25th

Busan City, in collaboration with Google Startup Campus, will operate the ‘Startup School Busan’ program for about 1,000 prospective entrepreneurs and startup company representatives annually.


‘Startup School’ is Google’s flagship startup program, an interactive educational program based on entrepreneurial spirit designed to assist in startup activities.


The 12-week course covers topics such as problem-solving skills, digital marketing, and artificial intelligence (AI). Google experts participate directly, providing solutions based on startup cases for situations encountered in startup operations.


To date, the program has been conducted for over 7,000 startups and companies, with approximately 22,000 participants attending more than 140 sessions.


The city emphasized the significance of this ‘Startup School Busan’ program and Google Startup Campus operating in Busan as the first region outside the Seoul metropolitan area in Korea to support the training of prospective entrepreneurs and the activation of the startup ecosystem.


‘Startup School Busan’ will be held twice a year targeting prospective entrepreneurs and startups in the Busan area.


Must Accelerator, a partner operator of Google Startup Campus, will oversee the program, and participants will be publicly recruited weekly through the website by module. Program participants will be offered membership opportunities at Google Startup Campus.


The first session will run from May 4 to July 27, and the second session from August 31 to November 30, every Thursday at the Busan Eurasia Platform.


During the last two weeks of each session, about 10 participating companies will be selected to receive opportunities for investor relations (IR) pitching and demo day events to attract follow-up investments.


The city plans to link various startup support programs, including incubating support projects, with ‘Startup School Busan’ to enhance global capabilities, and especially collaborate with universities in Busan to nurture university students dreaming of entrepreneurship into promising startup talents.


Before the official launch of the program, a launch event celebrating ‘Startup School Busan’ will be held on the 25th at 1:45 PM at the Busan Eurasia Platform ‘B.Startup Station.’


About 100 people, including Mayor Park Hyung-joon, Google Korea President Kim Kyung-hoon, Mike Kim, Head of Google Startup Campus Asia-Pacific, and startup ecosystem stakeholders, will attend the celebration, which will feature ▲a joint media session ▲program introduction ▲promotional video screening ▲commemorative performance ▲startup roundtable, among other events.



Mayor Park Hyung-joon said, “I believe that Google’s choice of Busan, not the Seoul metropolitan area, as the city to operate its core startup support program ‘Startup School’ reflects the high potential of our city. Through this program, we will work closely with Google to ensure that local university talents and startups can take root in Busan and dream of global growth.”

Busan City Hall.

Busan City Hall.

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He added, “Going forward, we will do our best to discover more practical startup programs that entrepreneurs can truly feel, like Startup School, to make Busan a ‘city great for startups.’”


This content was produced with the assistance of AI translation services.

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