GS25, Kim Hyeja Dosirak Surpasses 4 Million Units Sold

'Launch of Hyejaroun Jipbap Egg Hamburg'

GS25 announced on the 25th that the cumulative sales of Kim Hyeja Dosirak have surpassed 4 million units.

According to GS25, from February 15th this year to the 23rd of this month, dosirak sales increased by 69.8% compared to the same period last year.

Hearty Homemade Egg Hamburg Lunchbox.
Photo by GS Retail

GS25 will release the fourth Kim Hyeja Dosirak, "Hyejaroun Jipbap Egg Hamburg," on the 26th. This dosirak features a big-sized hamburger steak approximately 10cm in diameter as the main side dish, topped with a soft-cooked fried egg to enjoy a moist texture. It also includes assorted grilled mushrooms, assorted grilled vegetables, mashed potatoes, stir-fried kimchi, and white rice.

To maximize flavor and taste, a small portion of butter is included. While previous Kim Hyeja Dosirak versions contained sesame oil as a separate condiment to enhance the nutty flavor and umami, this dosirak uses butter instead of sesame oil to suit the Western-style type.

GS25 will hold a discount event for the Egg Hamburg dosirak until the 9th of next month. By using the discount QR code available in the Our Neighborhood GS application (app), customers can receive a 10% discount. During this period, if customers utilize ▲carrier discounts (up to 10%) ▲discount QR code (10%) ▲subscription service Our Neighborhood GS Club meal benefits (20%), they can purchase it for 3,350 won.

A GS Retail official said, “In addition to generous portions and reasonable prices, Kim Hyeja Dosirak is leading convenience store dosirak with differentiated taste and quality,” adding, “We will continue to focus on introducing cost-effective dosirak that satisfies customers’ wallets, hunger, and taste buds at least once a month.”

This content was produced with the assistance of AI translation services.