Lotte Department Store Hosts Myeongdong Festival... Transforming into an Art Street

Joining Hands with Seoul City to Revitalize Commercial Districts

Lotte Department Store announced on the 25th that it will join hands with the Seoul Metropolitan Government to hold the 'Myeongdong Festival' starting from the 28th to revitalize the Myeongdong commercial district.

Lotte Department Store announced that it will hold the Myeongdong Festival in collaboration with the Seoul Metropolitan Government starting from the 28th. The photo shows the Myeongdong Festival poster.
[Photo by Lotte Department Store]

During the festival period, which runs until the 7th of next month, Myeongdong Street will be transformed into the 'Street of Art.'

A large-scale floor painting will be drawn over approximately 200 meters from the Lotte Department Store main branch Young Plaza to the Myeongdong Art Theater.

There will also be plenty of streets where citizens can participate together, such as the 'Stamp Tour' and 'Prize Drawing' events.

Inside the department store, 'Lotbaek Brewery' will be set up, selling limited edition beers at a pop-up store.

The official opening ceremony of the Myeongdong Festival will be held at 5 p.m. on the 30th at the entrance of Myeongdong.

The ceremony will be attended by the Mayor of Seoul, the Mayor of Jung-gu, and others to brighten the occasion.

A Lotte Department Store official said, "We hope this event, planned in collaboration with the Seoul Metropolitan Government to revive the Myeongdong commercial district, will become a festival of hope for merchants."

This content was produced with the assistance of AI translation services.