Amorepacific Limits Bulk Purchases on Its Online Store... "Resale Prohibited"

Amorepacific will restrict the bulk purchase of products on its own mall, Amoremall, for purposes such as resale.

Amorepacific Headquarters, Yongsan-gu, Seoul.
[Photo by Amorepacific]

According to the beauty industry on the 24th, Amorepacific decided to limit non-members from purchasing large quantities of cosmetics sold on Amoremall for resale or similar purposes starting from the 28th.

An Amorepacific representative explained, "We have amended part of the non-member purchase terms and conditions to establish a healthy commercial order."

Earlier this year, Amorepacific also limited the purchase quantity at duty-free shops to 10 items per person. This measure aims to prevent bulk buying followed by reselling and to protect the brand value.

Currently, some cosmetics and fashion companies are taking such measures due to concerns that bulk buying through stockpiling not only prevents other customers from purchasing the products but also damages the brand value.

This content was produced with the assistance of AI translation services.