Samsung Electronics Participates in Allure Green Campaign... Introducing Sustainable Food Life

Sustainable Food Life Proposed by Bespoke Refrigerator

On the 24th, Samsung Electronics participated in the '2023 Allure Green Campaign' held at Namsan Seoul Tower to introduce the sustainable food life of the Bespoke refrigerator.

On the 24th, visitors are taking commemorative photos with the Bespoke refrigerator, Penguin Grove Monster, and upcycling works by artist Kim Eunha at the Samsung Electronics exhibition hall 'Strange Photo Zone' set up for the '2023 Allure Green Campaign' held at Namsan Seoul Tower. This exhibition hall was decorated with the concept of 'Bespoke Wonder Garden.'

Samsung Electronics decorated the exhibition hall with the concept of 'Bespoke Wonder Garden.'

▲ The 'Strange Photo Zone,' where visitors can take pictures with the Penguin Grove Monster and participate in a certification shot event ▲ The 'Cherished Game Zone' equipped with games ▲ The 'Fresh Exhibition Zone,' where visitors can directly explore the high-efficiency Bespoke refrigerator model that reduces energy consumption by up to 22% compared to the lowest standard of Grade 1 and leave a pledge for the planet with a stamp ▲ The 'Delicious Prize Zone,' which offers event goods, were all organized to allow visitors to enjoyably experience the journey of sustainable eating habits.

In collaboration with flower artist 'Grove,' dolls made from natural materials such as fibers from trees and ramie were placed throughout the booth. Works by artist Kim Eunha, who showcases upcycling art using old clothes inspired by food and ingredients, were also exhibited, demonstrating know-how for keeping refrigerator ingredients fresher. Additionally, a collaboration was carried out with 'Uglies,' a company that adds value to discarded agricultural products by selling them. 'Ugly agricultural products,' which are discarded due to blemishes or unattractiveness, were displayed throughout the experience booths alongside the Bespoke refrigerator, sharing the intention to promote healthy production, fresh storage, and zero-waste consumption of agricultural products.

This content was produced with the assistance of AI translation services.