Samsung C&T AMI Presents Limited Collection with Artist Nobo

Creation of Monkey Character 'A' and Smile Logo Symbol
White Hoodies, T-Shirts, Shirts, and Red Beanies, etc.

French designer brand 'AMI' from Samsung C&T Fashion Division announced on the 24th the launch of a limited capsule collection that reinterprets AMI's trademark 'Heart (Ami de Coeur)' in collaboration with Korean artist 'Nobo'.

Ami-Nobo Capsule Collection
Photo by Samsung C&T Corporation

Nobo is an artist who expresses his life through his work across various genres. He is known for observing his surroundings with a warm perspective and representing a three-dimensional world on a two-dimensional canvas through vibrant colors and sensuous forms.

Nobo created a lovable monkey character wearing a red beret and an AMI T-shirt, inspired by the monkey doll Alexandre Mattiussi liked as a child. He also designed a new symbol by adding three eyes to AMI's 'A' and Nobo's brand signature smile logo.

The monkey character, featured in AMI's signature items, is shown dancing with a paintbrush, lifting the Eiffel Tower, or happily shaking an AMI shopping bag, adding fresh fun and joy.

The AMI X Nobo limited capsule collection consists of a white hoodie, T-shirt, shirt, and a red beanie. It is sold exclusively at the AMI Garosugil flagship store.

This content was produced with the assistance of AI translation services.