Laneige Upgrades Its Signature Product ‘Neo Cushion’

Amorepacific's Laneige announced on the 24th that it will upgrade and launch its flagship product, 'Neo Cushion.'

Laneige's 'New Neo Cushion'.
Photo by Amorepacific

Laneige Neo Cushion, loved by customers worldwide for its strong adhesion and lightweight feel, is the brand's representative bestseller, recording cumulative domestic and international sales of 5.21 million units since its launch in 2020. It is famous for its stylish design and various collaborations that stimulate consumers' desire to own it.

The Laneige New (NEW) Neo Cushion has enhanced adhesion and coverage. With just one touch, it creates perfect skin that lasts 50 hours without breaking down, and offers a smudge-free experience with adhesion 1.5 times stronger than the previous product. It is thinner than the previous version for easier portability and features a design that prevents cushion puff loss, reducing inconvenience.

A Laneige brand representative said, "As we enter the 'mask off' era, customer demand is increasing not only for natural skin expression and a matte finish but also for moisture within the skin," adding, "The Laneige New Neo Cushion is characterized by its lightweight application and skin comfort, thanks to new technology and skincare ingredients."

This content was produced with the assistance of AI translation services.