GS25 Partners with MetaComedy to Strengthen YouTube Content

Collaboration with Jangppizzu as the First Partner

GS25 announced on the 24th that it has signed a joint content partnership (JCP) with MetaComedy to strengthen its YouTube content.

MetaComedy is a leading domestic comedy label with over 10 million subscribers, representing major creators such as Jangppizzu (3.52 million), Shortbox (2.49 million), Pisik University (1.98 million), and Namolla Family Hot Show (770,000).

Lee Jeong-pyo, Head of Platform Marketing at GS Retail (left), and Jung Young-jun, CEO of MetaComedy, are taking a commemorative photo after signing a joint content partnership.
[Photo by GS Retail]

The two companies will focus their efforts on developing differentiated content and nurturing killer content. In particular, they plan to present authentic sketch comedy set in convenience stores (comedy composed of short episodes lasting about 1 to 10 minutes) as their killer content.

The first collaboration partner is Jangppizzu, the original creator of Shinbyeong, which has accumulated 250 million views. The content is a new concept sketch comedy genre composed of various episodes that could happen in a convenience store, produced and released as a total of six episodes. The YouTube content will be first released next month through Irioneora, and various content will continue as a series in the future.

A GS Retail official said, “We signed this partnership with MetaComedy to deliver GS25’s philosophy as the most entertaining lifestyle platform to customers through YouTube content,” adding, “We will focus on presenting YouTube content that allows customers to experience the brand in a fun and engaging way.”

This content was produced with the assistance of AI translation services.