CJ Wellcare Revamps Eye Health Specialist Brand 'Aisian'

CJ Wellcare announced on the 21st that it will renew its eye health specialty brand 'Icyan' and launch new products.

With the brand renewal, Icyan has further segmented its product lineup to address eye aging, fatigue, and dryness. Additionally, the design has been made more intuitive to easily understand the product benefits and intake methods, and the packaging has been improved for easier consumption, enhancing convenience.

The main product lineup includes five items: ▲Icyan Lutein Zeaxanthin ▲Icyan Lutein + Astaxanthin ▲Icyan Lutein Zeaxanthin Plus ▲Icyan Multi-care Premium ▲Icyan Lutein + Bilberry.

Icyan Lutein + Bilberry is a new product launched to coincide with this brand renewal. The product contains European 'Bilberry Extract,' which includes anthocyanosides beneficial for eye fatigue, 'Lutein' that helps prevent eye aging, and 'Vitamin A' for blurry eyes, enabling comprehensive eye health management.

A representative of the Icyan brand stated, "According to a recent survey by the Korea Health Supplements Association, eye health is the biggest health concern among Korean adults, and the number of consumers seeking related products is steadily increasing. We will continue to introduce customized eye health products with differentiated ingredients and research and development (R&D) capabilities."

This content was produced with the assistance of AI translation services.