Daewoo Prugio Edition Exhibition Hall Wins Main Prize at iF Design Award

Daewoo E&C announced on the 19th that the ‘Prugio Edition Exhibition Hall’ won the grand prize in the interior architecture category at the ‘iF Design Award 2023’ held in Germany. This marks the second consecutive year of winning, following last year’s grand prizes in three categories.

The iF Design Award, established in 1954, is the most prestigious award in the design field. This year, about 11,000 entries from 56 countries worldwide competed.

Daewoo E&C received the iF Design Award grand prize in the brand identity category after the 2019 Prugio renewal, and with this award for the Prugio Edition Exhibition Hall, the excellence of its design and products has been recognized once again.

The Prugio Edition Exhibition Hall, which won the grand prize in the interior architecture category this year, is a space showcasing the new Prugio product strategy ‘Prugio Edition 2023’ announced in February. This is the second version since the first interior and exterior product strategy was announced in 2021, serving as a product platform to embody Prugio’s brand philosophy of “Natural Nobility.”

The Prugio Edition Exhibition Hall was planned with a focus on customer experience design. Programs were arranged within the exhibition hall to allow visitors to directly experience products and services, enabling them to feel the Prugio brand philosophy and values. Among these, the main space is a direct implementation of Prugio’s core community product ‘Greenery Studio’ and landscaping product ‘Water Island,’ designed to let visitors experience a community where they can relax while overlooking water spaces in an actual complex.

A representative from Daewoo E&C’s Brand Product Strategy Team said, “Since the Prugio renewal, we have focused on design and product strategy, showing remarkable results in awards such as the ‘Good Design Award’ and the ‘iF Design Award.’ We will continue to expand customers’ brand experiences through spaces like the Prugio Edition Exhibition Hall.”

This content was produced with the assistance of AI translation services.