Hyundai Department Store Duty Free, '2023 IF Design Award' Main Prize

Exhibition Project 'Sogeumkkotjeongwon'
Awarded in Communication Category

Hyundai Department Store Duty Free announced on the 20th that its regional win-win exhibition project 'Salt Flower Garden' won the main prize in the Communication category at the German '2023 IF Design Award.'

The 'Salt Flower Garden' won the grand prize in the Communication category at the 2023 IF Design Award in Germany. Hyundai Department Store Duty Free explained that it received high praise for being a public exhibition embodying the meaning of regional coexistence.
[Photo by Hyundai Department Store Duty Free]

Since its inception in 1953, the German IF Design Award is considered one of the world's top three design awards alongside the American 'IDEA Award' and the German 'Red Dot Design Award.' This competition selects winners each year based on judging criteria such as ideas, distinctiveness, and impact across various categories including products, packaging, and interiors.

The award-winning Salt Flower Garden was a regional win-win exhibition project conducted last April at Hyundai Department Store Duty Free Dongdaemun branch in collaboration with the Korea Tourism Organization. It showcased sculptures inspired by the natural scenery of Geoje Island created by local artists from Geoje, along with regional specialties. According to the company, the project received high praise during judging for being a public exhibition that conveyed the meaning of regional cooperation while promoting the charm of Geoje Island to domestic and international tourists.

A Hyundai Department Store Duty Free official said, "This award once again recognizes the achievements of Hyundai Department Store Duty Free in design and ESG management," adding, "We will continue to present various design contents embodying the meaning of coexistence to provide customers with new experiences."

This content was produced with the assistance of AI translation services.