‘Naedol Tour - Global Friends (Chinese-speaking Region Edition)’ … VisitBusan Pass Promotion

Promotion of Busan Original Downtown Tour Using VisitBusan Pass for Chinese-speaking Individual Tourists

BTOB (Seo Eunkwang·Peniel) & Taiwan's Jack Hsu 1-Day Busan Travel Guide

Busan City and the Busan Tourism Organization plan to actively promote the Visit Busan Pass by producing and airing the guide tour-style entertainment show “Naedol Tour - Global Friends” (hereinafter Naedol Tour) Season 2 (Greater China edition), featuring K-pop idols and popular overseas influencers, in preparation for the resumption of direct flights between Busan and Greater China in May.

Naedol Tour Greater China Edition.

Following Season 1 (Japan edition) released in March, this video will introduce a unique travel experience focused on Busan’s original downtown area using the Visit Busan Pass, targeting individual tourists from Greater China.

The ‘Visit Busan Pass’ is a free admission-type tourist pass developed to improve convenience for foreign individual tourists visiting Busan, an international tourist city. It began pilot operation in February and has sold over 7,000 passes as of April. By purchasing just one pass (24-hour or 48-hour option), users can enter major tourist attractions free of charge without additional payment and enjoy various benefits such as discounts at affiliated stores including F&B (Food & Beverage) outlets.

In the first broadcast of “Naedol Tour” Season 2 (Greater China edition) scheduled for the 20th, Seo Eunkwang and Peniel, members of the male group BTOB with a global fandom, will be joined by Taiwanese singer and actor Jack Hsu (Instagram followers approximately 570,000) as a one-day guide for touring Busan’s original downtown area.

The cast will introduce offline purchase methods for the Visit Busan Pass and uniquely showcase various free and discount-affiliated stores located in the original downtown area through completing various missions.

In particular, the program will feature visits to various Visit Busan Pass affiliated stores not introduced in Season 1, including riding the Busan City Tour Bus (free affiliate) to major tourist spots, Songdo Marine Cable Car (free affiliate) and Songdo Yonggung Cloud Bridge (free affiliate) in Seo-gu, and in Gamcheon Culture Village, Saha-gu, the hanbok rental shop ‘Ipgo Gage’ (free affiliate), a moving photo shop (discount affiliate), and souvenir shops (discount affiliates).

Additionally, the show will captivate viewers in multiple ways by introducing Busan’s representative delicacies such as milmyeon (wheat noodles) and seafood, along with Korean traditional folk games like ttakji chigi (a popular game recently spotlighted in K-content) as mission games.

The program will be released in two 15-minute episodes on April 20 and 27 on the YouTube Wonder K Original channel (a K-pop content channel with 1.99 million subscribers), with Chinese subtitles.

An event inviting viewers to share their impressions of the teaser video released on the 18th will be held on the official Visit Busan Pass social media channels until the 26th. Ten winners will receive an official BTOB slogan signed by Seo Eunkwang and Peniel.

After the main episodes are released, a comment event on preferred tourist spots will run from April 21 to May 7, offering various prizes such as accommodation vouchers in Busan and 24-hour Visit Busan Passes.

The ‘Visit Busan Pass’ can be purchased on the official website and through online travel agencies such as KKday, Klook, and Trip.com. A pass launch commemorative event (transportation cost recharge) is also currently underway.

In mid-May, a limited-time event for pass holders will be held at Gwangya (SM Entertainment flagship store in Seongsu-dong, Seoul). Detailed information will be available in early May on the official website, Instagram, Facebook, and other official social media channels.

Mayor Park Hyung-jun stated, “Ahead of the large-scale resumption of direct flights between Busan and Greater China in May, the Visit Busan Pass will serve as a travel guide introducing various tourist facilities throughout Busan and facilitating convenient visits for overseas individual tourists. We expect it to become an attractive marketing item that contributes to revitalizing the local economy through attracting foreign tourists.”

Visit Busan Pass (48-hour ticket).

This content was produced with the assistance of AI translation services.