"Intensity Within Softness" HiteJinro Launches Reversal Lager 'Kelly'

HiteJinro officially launched the all-malt premium lager beer ‘Kelly’ on the 4th. The new product Kelly, an abbreviation of ‘KEEP NATURALLY,’ signifies minimizing artificial elements and pursuing natural ingredients, brewing methods, and flavors. It features the use of 100% premium malt grown in Denmark, nurtured by the North Atlantic sea breeze, and undergoes a double maturation process.

HiteJinro emphasized that it spent three years researching and developing suitable malt and brewing methods to create a lager beer that delivers both smoothness and intense contrasting flavors simultaneously. First, they selected Danish barley, which has a soft characteristic from being exposed year-round to the North Atlantic sea breeze on the Jutland Peninsula. They realized a smooth taste through ‘slow germination,’ which germinates the malt 24 hours longer than usual. Additionally, the ‘double maturation method’ adds intense carbonation by maturing the beer first at 7℃ and then again at -1.5℃, achieving a perfect balance of flavors at optimal temperatures and creating a beer body where two distinct taste attributes coexist.

The packaging was also differentiated from existing products. For the first time among domestic regular beers, an amber-colored bottle was developed and applied. The bottle shape expresses the product’s characteristics well, featuring curved shoulders emphasizing smoothness and straight lines narrowing toward the bottom to convey intensity.

This content was produced with the assistance of AI translation services.